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“What looked like a little software hiccup to me was actually the tip of a very big, very sharp-edged iceberg,” writes one businesswoman. Here’s why you need to have a back-up plan for your computer system.
http://www.giftsanddec.com/article/528543-Backup_or_Die.php
Words are a big trend at the summer gift markets. Vendors are putting words on just about everything — from photo albums to decorative accessories. Read about other merchandise trends in this report from the Atlanta gift show.
http://www.giftsanddec.com/article/530118-Direct_from_Market_Atlanta.php
Vendors are requiring retailers to pay for merchandise up front with credit cards, as an alternative to offering extended credit terms. “We can’t finance our business with credit cards. It’s impossible,” says one independent retailer.
press release
Wiley Publishing is releasing a three new books to help users get more out of Facebook, the social networking site. The three titles are: "The Facebook Guide For People Over 50" (ISBN: 9780470875179; to be released November 2010), "The Facebook Guide To Small Business Marketing" (ISBN: 9780470875209; December 2010) and The Facebook Guide For Parents (ISBN: 9780470875193; January 2011).
http://www.wiley.com |
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"The Mom & Pop Store: How the Unsung Heroes of the American Economy Are Surviving and Thriving." By Robert Spector,
Walker Publishing Company.
From a specialty soda pop shop in Los Angeles to a florist shop in Dayton, Ohio, store owners share their stories with author Robert Spector, who grew up in his parents' butcher shop. He reveals the spirit and tenacity of the small business owner, dealing with frustration and defeat as well as triumph and success. Spector also interweaves the history of independent retailing.
"Visual Merchandising: Windows and In-Store Displays for Retail." By Tony Morgan,
Laurence King Publishing.
This book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It explains the psychology behind shopping and buyer behavior. Color photographs, floor layouts and store case studies illustrate the points.
"Shoptimism: Why the American Consumers Will Keep on Buying No Matter What ." By Lee Eisenberg,
Free Press.
Why do we shop and buy the way we do? Lee Eisenberg chronicles the dynamics of selling and buying from almost every angle. Neither a cheerleader for consumption nor an anti-consumerist scold, he explores with boundless curiosity the vast machinery aimed at inducing us to purchase everything from hair mousse to a little black dress. He leads us, with understated humor, into the broad universe of marketing, retailing, advertising, and consumer and scientific research--an arsenal of powerful forces that combine to form what he calls "The Sell Side."
"The Retailers Roadmap to Success." By Andy Buyting,
GVP Publishing.
In 33 easy-to-implement secrets, learn how to create a new model for your small to midsize shop, allowing you to increase your profits, improve your performance, and lighten your workload. Andy Buyting shows how to:
- Reverse the paradigm and put your store to work for you.
- Create a pricing structure that ignores the competition and shatters the "big box dilemma."
- Secure a place in the community and deliver unparalleled customer service.
- Recruit, educate, and retain a superior team to run your retail store and let you work on the business instead of in the business.
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